Top Tips Of Far Out Marketing-Cloud-Email-Specialist Testing Material

NEW QUESTION 1
Northern TrailOutfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A. Engagement Split
• B. Filter Activity
• C. Decision Split
• D. Random Split

Answer: A

NEW QUESTION 2
A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Profile Management
• B. File Triggers
• C. SQL Query Activities
• D. Data Filters

Answer: C

NEW QUESTION 3
To make a data extension sendable what must it contain. (Select Two)

• A. Email Address
• B. Primary Key
• C. Subscriber Key
• D. Link ToolTip

Answer: AC

NEW QUESTION 4
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

• A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
• B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
• C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
• D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: D

NEW QUESTION 5
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Content detective
• B. Link detective
• C. Email Validation
• D. Send Preview

Answer: A

NEW QUESTION 6
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 7
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A. Thesubscriber is unsubscribed from the publication list applied to the send
• B. The subscriber is added to the enterprise global unsubscribe list
• C. The subscriber is deleted completely from the sending account
• D. The subscriber is removed from the List used for the Send

Answer: AD

NEW QUESTION 8
The marketing team would like to sendan email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

• A. Automation Studio
• B. Playbooks
• C. Data Extract Activity
• D. Filter Activity

Answer: C

NEW QUESTION 9
Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A. Create dynamic content with a SQL Query activity.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create a template and lock content In the template.

Answer: A

NEW QUESTION 10
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

• A. Delivery profiles
• B. Sender profile
• C. Profile attributes
• D. send flow

Answer: B

NEW QUESTION 11
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A. A User initiated Email
• B. A Simple Send Email
• C. A recurring Send Schedule via Guided Send
• D. A Transactional Send Classification

Answer: C

NEW QUESTION 12
The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

• A. Use a substitution string to populate a subscriber’s name in the subject line.
• B. Use a substitution string to populate a photo of thesubscriber in the header of the email.
• C. Change the color of the email background to match their subscribers’ preferred color of choice.
• D. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

Answer: BC

NEW QUESTION 13
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 14
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

• A. Set Cadence Expectations to front with Subscribers
• B. Send genericcontent to appeal to all audicences.
• C. Send Multiple emails a day to keep the brand top of mind
• D. Use Subscriber data to dynamically populate email content

Answer: AD

NEW QUESTION 15
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

• A. Email the report.
• B. Text a link to the report.
• C. Notify the manager with a pop-up.
• D. Save the report as a Snapshot.
• E. Save the report to an FTP folder.

Answer: ADE

NEW QUESTION 16
Northern Trail Outfitter's Quality Assurance process requiresthat a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

• A. Send Flow
• B. User-Initiated Email
• C. Send Activity
• D. Guided Send

Answer: D

NEW QUESTION 17
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includesfields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension shouldbe created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

• A. Loyalty Member ID
• B. Loyalty Member Status
• C. Full Name
• D. Email Address

Answer: A

NEW QUESTION 18
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

• A. Drag & Drop Segmentation
• B. Data Extract Activity
• C. Send Definition
• D. Query Activity

Answer: AD

NEW QUESTION 19
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