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New Adobe 9A0-412 Exam Dumps Collection (Question 2 - Question 11)

Question No: 2

Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)

A. Segment comparison in Workspace

B. Anomaly detection in Adobe Analytics Reports

C. Tracking code in Adobe analytics Reports

D. Processing Rules in Adobe Analytics Admin

Answer: BD


Question No: 3

An analyst wants to create a segment to measure all instances of organic search from Google for use in the Entry Pages report.

How should the analyst create this segment?

A. Use a segment container of u201cvisitoru201d, where Search Engine - Natural = u201cGoogleu201d

B. Use a segment container of u201chitu201d, where Search Engine - Natural contains = u201cGoogleu201d

C. Use a segment container of u201chitu201d, where Search Engine - Natural = u201cGoogleu201d

D. Use a segment container of u201cvisitoru201d, where Search Engine - Natural contains = u201cGoogleu201d

Answer: A


Question No: 4

An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.

What should the analyst create to meet this business requirements?

A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison

B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits

C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors

D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

Answer: D


Question No: 5

What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

Answer: A


Question No: 6

An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

Answer: C


Question No: 7

An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das

How should the analyst create this report?

A. Create a Key Metrics report with the required metrics and add that report to the dashboard

B. Create a Trended Metrics report with the required metrics and add that report to the dashboard

C. Create a visualization with multiple metrics in Workspace and add that to the dashboard

D. Create a trend of multiple metrics in Report Builder and add that to the dashboard

Answer: A


Question No: 8

The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying this segment to v reports, there are instances when mobile visits are NOT included within the results.

What changes to this segment are required?

A. Change Mobile Devices from "exists" to contains"

B. Change container logic from "or" to "then"

C. Change container logic from "or" to "and"

D. Change Mobile Devices from "exists' to "matches"

Answer: A


Question No: 9

How do the values of calculated metrics change from March 2021 compared to December 2021?

A. The value of Order/Product Views remains the same

B. The value of Order/Product Views increases.

C. The value of Order/Product Views decreases.

Answer: C


Question No: 10

While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.

In order to remove only this single classification value, what should the analyst do?

A. Upload a new classification value of "~empty~" so that the above report value is deleted

B. Upload a new classification with a blank value where the previous value existed

C. Delete the classification value from the above report via the classification manager

D. Delete the entire classification column from the classification manager

Answer: B


Question No: 11

Per a solution design reference, the following variables are set when a social share occurs:

Event5 - Social Share

eVar7 - Social Share Channel

prop7 - Social Share Channel

In Adobe Analytics Reports, which report can be created?

A. Social Share per Visit by Social Share Channel

B. Top URLs shared

C. Top Products shared

D. Social Shares by Marketing Channel

Answer: A


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