What Updated 9A0-412 Is?

Q1. How can the analyst correctly display u201chomepageu201d traffic?

A. Use unique page names

B. Shorten the page names

C. Use the page URL only

D. Classify the page names

Q2. An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.

Which type of report should the analyst create?

A. A custom event funnel within Reports

B. A failout analysis within Workspace

C. A pathing report within Reports

D. A PathFinder report within Workspace

Q3. What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

A. Create a new workspace

B. Create and apply a segment

C. Create a virtual group and apply a segment to their view of the data

D. Create a virtual report suite based on a segment

Q4. A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:

u2022 What drove the visitor to interact with a download button

u2022 The amount of revenue gathered as a result of downloads

u2022 The download start rate

Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?

A. What download file names produced the most download errors

B. Which download driver has the highest rate of downloads per visit

C. Which form had the most errors

D. What marketing channel produced the most download revenue

Q5. An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

Q6. The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?

A. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution

B. Suggest adding a new organic social channel to the rule set as it is missing

C. Investigate the conversion tracking as the marketing channel manager is set correctly.

D. Explain to the social media manager that the last period had a low traffic from organic social

Q7. An analyst creates a Workspace based on two separate segments: A Product type = electronics

B Marketing channel = affiliate

As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?

A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.

B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics

C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.

D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.

Marketing channel = affiliate

Q8. An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.

How should the analyst schedule the delivery of this Workspace report?

A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group

B. Send the Excel version of the Workspace to the "Executeu201d email addresses

C. Send the CSV version of the Workspace to the "Execute" publishing list

D. Send the PDF version of the Workspace to the "Executeu201d user group

Q9. An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch

- prop1: Full Page URL

- eVar1: Full Page URL u2013 30-day expiration, Last Touch

- Pages: Custom page name

When the campaign was launched, the landing page URL was as following:

- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?

A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d

B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue

C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue

D. Run the Marketing Channel report for the Email channel

Q10. An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:

- Visits from Natural Search Engines

- Visits from Mobile Devices

How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?

A. Use segment stacking in Adobe Report Builder to combine the two segments above

B. Pull an Adobe Report Builder request for both segments and take the difference of the results

C. Pull an Adobe Report Builder request for both segments and add the results

D. Use a new segment that combines mobile and natural search visits