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Q1. You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?
A. Ease of use
B. Backup ability
C. Database compatibility
D. Secure transaction processing
Answer: C
Q2. Which of the following is a common practice for ensuring the quality of customer service?
A. Asking customers to participate in a blog
B. Notifying a customer by e-mail when a product is shipped
C. Sending product announcements from partners by e-mail to new customers
D. Notifying the customer's credit card company via e-mail that a purchase has occurred
Answer: B
Q3. You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job?
A. The ability to communicate clearly with the team that created the site
B. An understanding of the scripting language and database type used on the site
C. An understanding of the language and culture of the audience you want to reach
D. An understanding of the importance of the just-in-time (JIT) process to the company
Answer: C
Q4. Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?
A. Implementing a firewall
B. Using antivirus software
C. Using an intrusion detection system
D. Limiting the open ports on the system
Answer: C
Q5. Which of the following is commonly used to authenticate a customer who has just used a credit card to buy a product?
A. The customer's signature
B. Secure Sockets Layer (SSL)
C. The customer's card security code
D. A payment gateway for verifying the customer's address
Answer: C
Q6. Which of the following is a concern with third-party instant storefronts?
A. They are available only through a portal.
B. They rely on a third party to secure the site.
C. They do not include shopping-cart software.
D. They require extensive knowledge of e-commerce server software.
Answer: B
Q7. Which of the following segments first used blogs as an Internet marketing tool?
A. Small businesses
B. Large corporations
C. Government agencies
D. Mainstream advertisers
Answer: A
Q8. Paul conducts business in a country that levies a value-added tax (VAT) on all goods purchased within its borders. What must Paul configure in order to add a VAT automatically to the total cost of a purchase?
A. The shopping cart
B. The payment gateway
C. The inventory database
D. The purchasing database
Answer: A